By:Larm is a cutting edge music festival and conference held in Oslo, Norway. Considered the gateway of the Norwegian music industry, By:Larm attracts thousands of people and showcases both established and up-and-coming musicians from all over Europe.
Begun in 1998 to act as a showcase and meeting place between the Norweigian music industry and the rest of the world, by:Larm began in the city of Trondheim and was held in different cities throughout the country until 2008, when the size of the festival became so great it needed to be moved to Oslo permanently.
Many people consider the capital city to be the live music capital of Scandinavia, and most fans agree that Oslo has become a perfect home for the popular festival. Today’s event features over 100 performing artists, 2,500 participants in the music conference, and several thousands of music fans are expected to attend this year’s performances.
Considered the starting line for Scandinavian artists hoping to make it big, by:Larm is where music-lovers go to discover new music by up-and-coming Nordic and international acts. Past performers include artists such as MØ, Lykke Li, Aurora, First Aid Kit and many others who have gone on to attain international fame.
Over 1500 artists submit themselves to be considered to perform at by:Larm each year, but only around 100 are selected to be showcased. Musicians from all genres, both signed and unsigned, are chosen to perform, the majority from Scandinavia but there are also artists from other parts of the world, including the UK and the US. Festival organizers tend to choose acts that represent a wide range of interests and styles, hoping to promote outstanding musical talent and innovation from Nordic countries and beyond. The 2016 lineup for by:Larm includes artists such as Årabrot, El Perro Del Mar, Bob Hund, Father, K-X-P, Liima, Susanna, Smerz and Whitney.
By:Larm’s showcasing artists perform at different venues all over the city, but the center of the festival is Youngstorget, the square where a large tent is constructed to house the biggest performances. The other venues, which include larger auditoriums down to small basement bars, are spread out around Oslo, but it is possible to see performances on multiple stages in one night for those not afraid to jump around town in a taxi.
The conference offers a fantastic opportunity to meet and learn from music industry professionals. Thousands of musicians from all around Northern Europe attend each year in the hopes they’ll get feedback and advice (or even better, their big break!) by meeting with the over 2,500 music business managers, agents, PR specialists, bookers and more who attend the conference.
Seminars and panels featuring music insiders offer great opportunities to learn more about the business and the challenges the industry faces in the world today. Topics to be covered in 2016 include digital marketing, breaking into worldwide markets including India and China, finding managers and A&R representatives, touring the globe, and the emergence of the streaming industry.
- By:Larm 2016: Mar.02-05
- By:Larm 2015: Mar.04-07